Final Product
Page shows "live," "ended," and "paused" campaigns by default since they have analytics. The "Show all" toggle enables the user to view all campaign types, but cannot drill down if there's no associated analytics.
Mobile analytics utilizes a two column grid which strikes a good balance of information density and legibility.
Outcome
The update was received well by our customers as a convenient way to view analytics. It quickly became a valuable tool for our customer acquisition team and was featured in both our sales materials and marketing site. The mobile analytics remains a core experience of the product to this day.
Retrospective
At the time of this project, I was still gaining experience with responsive design. I provided engineers with isolated mobile mockups without giving much thought to how layouts would adjust across different screen sizes. With my current understanding, I would approach the project differently—reverse engineering components to be more flexible and dynamically responsive across all devices.