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Homepage for a White-label Ad Buying Platform

As an ad tech startup, one of the core principles of the company was to pivot fast in the search of the most relevant product market fit. Through some conversations with clients, we were beginning to discover a need for a white-label solution for agencies to be able to sell to their clients.

While features were being tested and built, I led the design of a new marketing site homepage in order to communicate our new direction for the product.

Skip to Final Product

My Role:

UX/UI Design

Team:

1 Designer, 1 Engineer

Timeframe:

3 weeks

Homepage for a White-label Ad Buying Platform

As a adtech startup, one of the core principles of the company was to pivot fast in the search of the most relevant product market fit. Through some conversations with clients, we were beginning to discover a need for a white-label solution for agencies to be able to sell to their clients.

While features were being tested and built, I led the design of a new marketing site homepage in order to communicate our new direction for the product.

Skip to Final Product

My Role:

UX/UI Design

Team:

1 Designer

1 Engineer

Timeframe:

3 weeks

Homepage for a White-label Ad Buying Platform

While features were being tested and built, I led the design of a new marketing site homepage in order to communicate our new direction for the product.

Skip to Final Product

My Role:

UX/UI Design

Team:

1 Designer

1 Engineer

Timeframe:

3 weeks

Problem

The company was pivoting its strategy to offer a fully white-labelled ad buying platform to agency customers. The current marketing site was not communicating this.

Solution

Quickly design and build a new marketing homepage that successfully communicates our new offering. The homepage should be sleek, easy to understand, and available on virtually all devices.

Problem

The company was pivoting its strategy to offer a fully white-labelled ad buying platform to agency customers. The current marketing site was not communicating this.

Solution

Quickly design and build a new marketing homepage that successfully communicates our new offering. The homepage should be sleek, easy to understand, and available on virtually all devices.

Legacy Homepage

The original homepage design was relatively clean, but many team members felt it was too muted. More importantly, it did not adequately communicate any sort of white label ad buying capabilities.

Legacy Homepage

The original homepage design was relatively clean, but many team members felt it was too muted. More importantly, it did not adequately communicate any sort of white label ad buying capabilities.

Moodboard

To gather inspiration, I analyzed different marketing website designs. Although the company had an established design language, this helped define the general look and feel we wanted.

Moodboard

To gather inspiration, I analyzed different marketing website designs. Although the company had an established design language, this helped define the general look and feel we wanted.

Low Fidelity Ideation

I designed a series of low-fidelity concepts to experiment with different layouts and storytelling methods. Traffic data showed an even distribution of desktop and mobile visitors, however, desktop users had a higher conversion rate. Based on this insight, I took a desktop-first design approach.

Low Fidelity Ideation

Final Product

The final website communicated our company’s updated offerings: a comprehensive white-label platform, powerful yet intuitive ad-buying features, and dedicated expert support with valuable resources. The design leaned more into our channel colors to create a more striking look.

The site was designed with responsiveness in mind to ensure a smooth experience across all devices. The layout for mobile was slightly adjusted to provide an optimal experience.

Outcome

The new landing page was live throughout 2023-2024 and played a valuable role in acquiring new customers. Since my departure, the company has refreshed the marketing website to reflect a strategic shift toward simplified ad buying for brands. However, many of the core messaging elements and visual components from my original design have been retained in the updated version.

Currently open to new positions

Projects

Resume

Currently open to new positions

Projects

Resume